Whether you’re new to marketing or a seasoned professional, Chamber University classes will help you expand your knowledge with real, ready-to-use tips from industry experts in workshop-style classes.
Each class is designed to stand alone, allowing you to choose to attend from one class to all four classes.
Pre-registration is required for all classes. To register use the links provided or call 417-739-2564.
Thank you to our Chamber University Sponsor:
Class Schedule and Summaries:
January 22 (Class #1)
9 a.m. to 11 a.m.
Storytelling for Business
Course Summary:
Emotion sells and facts justify. Lean into storytelling to better communicate the value of your business and make more sales.
In this course you will learn:
- why story is key
- learn to tell a simple story
- types of stories to use
- write an important story
Speaker: Tyann Marcink Hammond, Branson Family Retreats
About the Presenter:
Tyann Marcink Hammond is a keynote speaker, thought leader, author, and owner/manager of two vacation rental brands: Missouri Haus and Branson Family Retreats.
She purpose-built 4 of her own large properties and rehabbed 2 historical properties, including a 1902 bank building with original vaults where guests can legally launder in the Ozarks.
Known as the "Queen of Guest Experience" in the vacation rental industry, she consults for tech companies like Touch Stay digital guidebooks and shares her deep knowledge about guest experience, communications, hospitality operations and advocacy across the globe at conferences, workshops and webinars.
Tyann is also the VRMA Excellence Award winner for the inaugural Community Impact Award in recognition of her mission focus to serve her guests and community through hospitality.
January 22 (Class #2)
1 p.m. to 3 p.m.
Content Creation for Social Media
Course Summary:
- snap photos
- take B roll video
- edit photos
- create a Reel / Tiktok
About the Presenter:
Speaker: Tyann Marcink Hammond, Branson Family Retreats
Tyann Marcink Hammond is a keynote speaker, thought leader, author, and owner/manager of two vacation rental brands: Missouri Haus and Branson Family Retreats.
She purpose-built 4 of her own large properties and rehabbed 2 historical properties, including a 1902 bank building with original vaults where guests can legally launder in the Ozarks.
Known as the "Queen of Guest Experience" in the vacation rental industry, she consults for tech companies like Touch Stay digital guidebooks and shares her deep knowledge about guest experience, communications, hospitality operations and advocacy across the globe at conferences, workshops and webinars.
Tyann is also the VRMA Excellence Award winner for the inaugural Community Impact Award in recognition of her mission focus to serve her guests and community through hospitality.
February 11 (Class #3)
9 a.m. to 11a.m.
Make Better Business Decisions with Analytics: GA4 for Beginners
Course Summary:
Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.
In this session we’ll cover:
- An introduction to Google Analytics
- Creating and understanding reports
- Making goals
- Using Analytics with other Google tools
About the Presenter:
Speaker: Ladona Weathers - Member Services/Communications Director, Table Rock Lake Chamber of Commerce
Ladona Weathers specializes in helping businesses leverage analytics, social media, and email marketing to achieve their goals. Certified in Constant Contact, Ladona leads workshops on marketing strategies and has managed marketing budgets over 1 million dollars with a focus on ROI. With a background in journalism, a career in tourism television, and experience as a small business owner, Ladona brings a unique perspective to supporting businesses.
March 4 (Class #4)
9 a.m. to 11a.m.
Digital Marketing: The Role of SEO and SEM
Course Summary:
- Learn the difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and how they relate to your company's digital marketing.
- Walk away with examples of free and paid tools for analyzing the SEO of your website and build a keyword list for both Search Engine Optimization and Search Engine Marketing.
About the Presenter:
Speaker: Gordon Weathers - NWA Media
Gordon Weathers is a seasoned digital marketing professional with extensive experience in developing and executing successful online strategies. He holds multiple Google certifications in Digital Marketing and works with NWA Media, where he specializes in helping businesses create both organic and paid marketing campaigns that drive revenue growth. Gordon’s expertise in SEO and SEM enables him to tailor strategies that maximize online visibility and deliver measurable results for his clients. With a passion for empowering others, he enjoys sharing his knowledge to help professionals navigate the ever-evolving digital marketing landscape.
Registration is required for each class. Each class is capped at 40 participants, and classes do normally sell out.
To register call 417-739-2564 or use the links provided.